Nivea Case Analysis

1-Identify the characteristics peculiar to Beiersdorfs patsy portfolio. (650) Considering Beiersdorfs brand portfolio, it flap be said that it has ten family brands within a 20 ware categories (see Table 1) down the stairs it, namely Nivea, Labello, 8x4, La Prairie, Juvena, Eucerin, Hansaplast, Florena, Futuro and Atrix where to each one brand has its own driver employment in each contrary product category and increase the impact on a market which it shows the evidence that Beiersdorf uses provide of Brands strategy as mentioned in Aaker and Joachimsthaler (2000) to man succession its portfolio. Beiersdorf has family brands which are not connected each other and where each of them strategically positioned on their functional benefits to tail end to niche markets which is exactly the contribute of Brands strategy requires for (Aaker and Joachimsthaler ,2000).

Table 1 Brand-Product Matrix LabelloNivea8 x 4La PrairieJuvenaEucerinHansaplastFlorenaAtrixFuturo kid business organisation? Bath and shower products? Colour Cosmetics?? Deodorants???? Depilatories hairs-breadth safeguard??? mens Grooming?? Skin assistance????? Sun cope? Lip Care??? Face bury???? Body burster??? Hand care???? Anti age??? Foot care?? Plaster?? Wound Care? oppose Reducer? insect Bites? Pain Relief? Because each of the family brand of Beiersdorf is not link with each other, each of them carries different characteristics and tar bumps different segment under each 20 different product categories (Table 1). For example, Beiersdorf offer La Prairie, which is primarily known for its exclusive, high-priced anti-ageing prod! ucts, for its consumers who assay for high-quality for their whittle care treatment, whereas, Nivea, offers a daily, practical use of skin care products with a lower price for every...If you want to get a full-of-the-moon essay, order it on our website: BestEssayCheap.com

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