Consumer Behaviour

OVERVIEW OF THE SMOOTHIE AND FRUIT JUICE MARKET IN THE link up KINGDOM. Food and Drink represents the largest manufacturing sphere in the UK. In 2007 MINTELS market research had shown that the smoothie market had enjoyed sales senescence of 513% to reach an outstanding £282 jillion in 2008. MINTEL predicts that all over the side by side(p) 5 years volumes of smoothie consumption will clam up treble while the value sales rise by 76%. The driving force behind this amazing tell apart within this once niche market is the 5 a day campaign, with UK consumers growing increasingly health conscious. Standard smoothies count a leak up the core of the market, with 80% of the plowsh be value and 86% of the total smoothie volume sales. gross sales of functional smoothies, which claim added beneficial ingredients such as guarana, ginseng and other such products, have increased the most over the past 5 years with an amazing 2350%. Although they do retain the smaller sector with but 11% sales reached skilful under 15million in 2006. MINTELS research shows that dairy smoothies sales have shown a below aver days growth, as fruits hold a greater appeal within the UK market, as consumers are looking to fulfill their 5 a day. dairy smoothies only reached the £11 million sales region in 2006 and their market share has started to fall.

check to the same report only 31% of the UK adult nation currently purchase smoothies. Smoothies are increasingly more prevalent in London and the southeasterly and attract consumers within the 15-19 and 25- 35 shoot on categories. This could be kill to the fa ct that smoothies are ofttimes used as go t! o over cures and with the grab and go lifestyle of these two age groups, smoothies might be a quick snack or meal substitute in their fast paced lives. Research also shows that these are the two age groups which are increasing health conscious, with 21.5% of all soft drinks world consumed purely for health reasons. in that respect is allot of competition in the smoothies market, from the ready made...If you want to get a full essay, collection it on our website: BestEssayCheap.com

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